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Set up your program

Ways to earn

Ways to earn in the app menu is where you name your program, decide what earns points and how many, and set when points can be spent and when they expire.

Program basics

SettingWhat it does
Program nameShown at the top of the widget and as the sender name of customer emails.
What points are calledLowercase and plural — "points", "stars", "coins". Leave it as "points" and shoppers see the word in their own language.

Core actions

Each action can be switched on or off and given its own number of points.

SettingWhat it does
Create an accountA welcome bonus when a customer joins the program.
Place an orderPoints for every unit of your currency spent, once the order is paid. Counted before tax and shipping, after discounts. VIP multipliers apply on top.
Refer a friendTwo amounts: one for the friend when they sign up through the link, one for the member when the friend's first order is paid. See Referrals.
Celebrate a birthdayPoints during the customer's birthday month, once a year. Customers enter their birthday in the widget.

Social actions

Points for following your Instagram, Facebook, TikTok or X account. Add the profile link (starting with https://) for each one you turn on. The widget opens the link and credits the points.

Note: Social points are paid on trust, once per customer: Shopify can't confirm that a follow actually happened. Keep the amounts modest.

Pending period

Points from orders and referrals wait for a number of days before they can be spent — 14 by default. During that time the customer sees them as pending in the widget, and a refund or cancellation can take them back before they're spent.

Match it to your return window. Use 0 to make points spendable straight away. A change applies to new orders.

Points expiry

Optionally, a member's whole balance expires after a number of months with no activity — no orders, no rewards redeemed, nothing earned. Any activity restarts the clock, so active customers never lose points.

  • Expire points after — choose a number of months, or Never (the default).
  • Send a reminder email before — how many days before a member's points expire, once per member. Use 0 for no reminder. Needs customer emails turned on.
Important: Turning expiry on starts everyone's clock on that day, so no one loses points the moment you switch it on.

Which plan includes what

Signups and orders work on every plan. Referrals, birthday and social actions and points expiry need the Growth plan or higher. You can set them up on any plan; customers just won't see them until you upgrade. See Plans & billing.

Can't find what you're looking for, or hit a bug? Contact support or email help.zainabfatima@gmail.com